Madtown BMX Rebrand
PUSH LIMITS. STAY STRONG. OWN THE MOMENT.
Madtown BMX is a youth club sport that aims to provide young athletes with a space to build confidence, push their limits, and develop skills they can use both on and off of the track. I wanted to create a branding for Madtown BMX that reflects the dedication, courage, and hard work of their riders. To capture that spirit, I used bold and tough feeling typefaces, photography, and textures. I also used a limited color pallet that aligns more closely with the visual style of Madtown sports.
Client: Madtown BMX
Software: Photoshop, Illustrator, and
After Effects
Skills: Brand Identity, Logo, Website,
and Merchandise
