Life is hard, and everyone deals with challenges differently. For me, I’ve found that the Headspace app has been helpful with maintaining a positive mindset amidst life's challenges. I created a motion graphic to tell a relatable story that acknowledges life’s ups and downs while showing that Headspace is there when you need it. Designed for YouTube, web ads, and social posts, the ad stays true to Headspace’s branding but with a more direct, action-driven approach to encourage mindfulness.
Software: After Effects, Illustrator
Skills: Motion Graphics, Illustration
