As a coffee enthusiast, I have tried all kinds of coffee from all kinds of brands, but Wide Awake Coffee has been one of my favorites since college because it offers great coffee at an affordable price. I wanted to design a new flavor that showcased creativity while staying within the brand’s existing style. Wide Awake features all sorts of animals, from ostriches to giraffes to snails, but I noticed there was not a flavor that featured a bear. So, I created Bear Beans, a beary bold coffee blend designed to keep you wide awake at any time of day or night.
Client: Wide Awake Coffee
Software: Photoshop, Illustrator
Skills: Brand Identity, Illustration,
and Merchandise
